Multicultural PR and Healthcare Communications
Promote health equity and wellness in hard-to-reach communities with our comprehensive multicultural PR and healthcare communications strategies. We focus on bridging gaps in healthcare access to ensure clear, effective messaging that drives action. Our goal is to create a more equitable healthcare landscape where every voice is heard and valued.
Here are a few case studies from our work in healthcare communications
Novartis Pharmaceuticals Corporation U.S. in collaboration with Syneos Health
Challenge
In the U.S., Black women with breast cancer are approximately 40% more likely to die compared to white women with breast cancer, are more likely to be diagnosed at a later stage with more aggressive disease and have higher recurrence rates. Implicit biases and underrepresentation of Black providers, who comprise only ~2% of practicing oncologists, contribute to communication barriers and access to quality, consistent, culturally competent care.
Description
Client sought to promote health equity in breast cancer care, particularly among women of color.
Scope of Services
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Provided strategic guidance on communication approach and culturally appropriate content for engaging communities of color, particularly Black women.
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Served as liaison to patients and interviewed them to capture their stories for the campaign’s website and storytelling video series.
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Developed resources for patients and HCPs to encourage meaningful dialogue and empathetic listening.
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Helped plan on-the-ground activation which included a breast screening component, and interviewed attendees who participated for inclusion in event sizzle reel.
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Provided oversight of productions for several campaign videos, and a new tool to be rolled out at the American Society of Clinical Oncology (ASCO) Annual Meeting.
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Provided vast editorial services.
Results
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Highly engaged campaign Advisors, patients, and event attendees.
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Patient Storytelling Series as of August 1, 2023, resulted in 1.3M+ impressions 376K views 377K engagements.
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Website Traffic ~83K total impressions, 9.3K directed from QR codes/direct links.
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Resources downloaded 350 times.
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On-site breast exams at local event totaled ~80.
Center for Disease Control and Prevention
Challenge
The Center for Disease Control and Prevention (CDC) wanted to identify behaviors and community exposure associated with increased risk of COVID-19 by comparing local cases (from at least seven sites) to national controls using a comparison group of national survey respondents.
Description
Client sought to collaborate with researchers and communications consultants to develop the research methodology, conduct local and national research, and communicate the findings to the CDC and local health departments to inform existing and future public health emergency response.
Scope of Services
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Managed project timeline, execution, and deliverables across multiple teams including researchers from national and international universities, local public health departments, and communications teams.
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Developed the overall communications plans to inform all stakeholders.
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Wrote and edited weekly reports to health departments.
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Organized and provided oversight for meetings to report findings.
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Oversaw project closeout and file transfer of all deliverables to the CDC and local health departments.
Results
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Collected >25,000 responses from adults in the U.S.
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Secured participation of seven local health departments.
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Developed and distributed 47 biweekly reports to state and local health departments.
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Garnered interest from other CDC Centers and continue to discuss future opportunities.
Janssen Pharmaceuticals U.S.
Challenge
Black adults face disparities in mental health care, often due to racial bias among healthcare providers and lack of culturally competent care that takes into consideration the role of cultural beliefs, values, practices, and attitudes.
Description
Client sought to improve the trusted delivery and pursuit of equitable SMI care at the local level by partnering with mental health advocacy, faith-based, and healthcare professional organizations in North Carolina, Texas, Georgia, and California to provide tailored, local educational and awareness-building programs and care navigation resources.
Scope of Services
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Provided strategic guidance on communication approach and culturally appropriate content for engaging communities of color and faith-based organizations.
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Developed resources for faith leaders to distribute to their congregations.
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Helped guide research questions.
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Provided editorial services.
Results
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Successfully collaborated with advocacy groups to develop and equip community leaders with tools and resources to distribute in their communities.
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Assisted in research development to inform future communications.